Evolving Earth: A BioArt Installation at The Fulham Centre
Have you seen the latest art installation at Huddle Fulham’s home in The Fulham Centre?
Located on the ground floor, Evolving Earth is a thought-provoking and visually stunning window display that reimagines the story of human evolution through the lens of sustainability and regenerative design.
Read on to find out more….
Honoring the Earth Through Art
Created by Chris Bellamy of award winning BioDesign studio Bio Crafted, this installation is made entirely from locally sourced soils, applied directly onto large glass panes without the use of adhesives or additives.
This innovative and unique approach not only celebrates the soil that sustains life but also highlights its fragility. By choosing an entirely biodegradable and recyclable medium, Evolving Earth offers an innovative and eco-conscious alternative to conventional PVC window displays.
The process, which uses local top soils and no adhesives or additives, was imagined as an alternative to vinyl window displays. At the end of the displays life it can be removed and reused, or returned to the ground.
The same process was recently used to create the entrance and exit Somerset House’s latest exhibition SOIL: The world beneath our feet.
A Sustainable Evolution
The silhouettes are a play on the iconic sketch The March of Progress by Rudolh Zallinger, which was originally drawn in 1965. The sketch was originally known as The Road to Homo Sapiens and depicts the different stages of human evolution over the past 25 million years.
The Artist Behind the Innovation
Chris is a biodesigner and engineer who is fascinated by how we can live in more sustainable and regenerative ways. After studying engineering at the University of Cambridge, Chris started his career at Jaguar Land Rover, helping to develop their first electric vehicle, the Jaguar I-Pace. He then stepped into the footwear and apparel industry, developing customisable and recyclable shoes, in the hope of reducing the impact of the 20+ billion pairs of shoes made every year.
After realising the incremental improvements to plastics and metals would never be sufficient to meet climate targets, Chris has changed his career to work with living things, as he believes nature does it better.
Chris has just finished his Masters in Biodesign at Central Saint Martins, University of the Arts, London. His award winning research is focused on “livingness”, both as a materiality and a philosophical approach, by co-evolving traditional knowledge with the latest scientific research.
Experience Evolving Earth
Huddle Fulham is delighted to play a part in this display that fosters creativity, sustainability, and forward-thinking design. Evolving Earth is more than just an art installation—it’s a call to rethink our relationship with the environment and the materials we use every day.
Why not stop by The Clarion Cafe, Huddle’s ground floor cafe at The Fulham Centre, and experience the masterpiece for yourself. Make sure you tag @huddlespaces and @bio.crafted in your posts!
Located at The Fulham Centre, 20 Fulham Broadway, London SW6 1AH
Credits:
- Artist: Christopher Bellamy – @bio.crafted – biocrafted.com
- Commissioned by: Romulus and The Fulham Centre
- Graphic Design: Big Helping Creative Agency
