Huddle Hammersmith x Barclays Eagle Labs: Making AI Work for Your Product
Wednesday 29th April | 12:00 PM | Online
AI is everywhere right now, but the real challenge for most founders isn’t finding the tech – it’s figuring out how to actually use it without burning through cash or slowing down your roadmap.

As part of our partnership with Barclays Eagle Labs, we’re inviting you to an online masterclass! This session is all about turning AI into a practical tool that helps you scale, rather than just another expensive experiment.
What we’ll be diving into:
We’re skipping the theory and focusing on the stuff that actually moves the needle:
✅The Right Strategy: How to pick an AI approach that fits your current stage (and budget).
📃Smart Prioritisation: Identifying where AI actually adds value and where it’s just a distraction.
🪴Building with Guardrails: Setting up the right foundations so your tech stays manageable as you grow.
💰Avoiding the Money Pit: How to ensure AI remains a strategic asset instead of a massive budget drain.
Meet the Experts:
Barclays EagleLabs have brought in the team from SmplCo, an award-winning product design consultancy recognised by the likes of Figma for their work in AI:
🤵Andreas Melvaer: Managing Director of SmplCo. Andreas is an expert at helping startups and scale-ups navigate the mess of emerging tech to build products that actually work.
🤵Michael Millar: Founder of SmplCo. Michael has helped over 125 founders turn digital ideas into fully funded, AI-backed realities.
Book your spot now!
Date
Wednesday 29 April 2026
Location
Online
Open in Google MapsDate
Wednesday 29 April 2026
Location
Online
Open in Google Maps